- Someone may not open your email based on your email address, and make judgments about your credibility.
2. Write short emails.
- Short, sweet, to the point! People like short things to read, not long lengthy paragraphs.
- Each new thought or idea should start a new paragraph.
3. Limit your email to a single subject.
- Gives the recipient a chance to digest and respond to the subject before moving along to a new one.
4. Make clear requests.
- Summarize at the end of the email, use bullet points, and state the action you would like the recipient to take.
5. Honor requests from others.
- Don’t ignore a direct request in an email, it affects trustworthiness.
- Acknowledge them, even if all you’re saying is, “I’ll get back to you on that” (provided that you do).
6. Acknowledge receipt of emails.
- Let your sender know that you’ve gotten their email (maybe eve thank them for it), even if you aren’t able to respond to it right away.
- People expect a response within 24 hours.
7. Don’t write for yourself, write for your reader.
- Make use of text links to provide them with background information (this helps keep emails short).
- Stay away from jargon, unless the reader knows the jargon.
- Use inline or attached images sparingly.
- Use emoticons sparingly.
- Put yourself in the reader’s place: “What would I need to know in order to understand this?”
Finally, be nice and remember that everything you send over the internet might someday be made public!
Summarized from:
http://sierraonlineservices.com/7-rules-for-effective-email/